WEBASSURED.COM AND EXCITE@HOME TEAM TO PROVIDE DISPUTE RESOLUTION FEATURE FOR E-COMMERCE MERCHANTS
Excite@Home to Feature WebAssured.com's Purchase Dispute Resolution Service for Web Merchants within its Excitestores.com and Excite Freetailersm Services
INDIANAPOLIS, IN and REDWOOD CITY, CA - JULY 31, 2000 -- WebAssured.com, the Internet's premier online consumer advocacy group featuring the first-ever free online dispute-resolution service and Excite@Home (NASDAQ: ATHM), the leader in broadband, today announced that they have teamed to provide a safer shopping environment for Internet consumers within the ExciteStores (www.excitestores.com) shopping service and to offer a dispute resolution upgrade for merchants using the Excite Freetailer store building solution.
Excite@Home will feature WebAssured.com's "Complaint Button" technology on its excitestores.com shopping site, offering shoppers immediate access to free automated dispute resolution if they have problems with merchants. By clicking on a button, consumers also can get information about a merchant, view a background report, and file complaints or praise. Background reports are provided by Dun and Bradstreet, and let consumers know instantly if the merchant has a history of delivering as promised, has open or resolved problems, and whether WebAssured guarantees purchases from that site through its Online Purchase Protectionsm.
Further, Excite@Home will encourage merchants using its new Excite Freetailer (www.freetailer.com) store building services to subscribe to the WebAssured.com seal of assurance program. WebAssured certification enables online merchants to establish credibility regardless of their brand-recognition level.
"We are very pleased that Excite@Home will be promoting our standards of fair online practices and dispute resolution," said Travis Morgan, president of WebAssured.com. "As a dedicated supporter of progressive e-commerce initiatives, WebAssured looks to reaffirm last month's efforts unveiled by the Electronic Commerce and Consumer Protection Group at the Federal Trade Commission Workshop on the Borderless Online Marketplace. We take pride in our joint initiative with Excite@Home and believe that by promoting WebAssured, Excite@Home is setting an example of online integrity we hope the whole Internet community will follow."
"We want Excite Freetailer merchants to have services at their disposal that allow them to project a safe and secure shopping experience to consumers," said Dan Odette, vice president, marketing, Excite Business Applications, Excite@Home's business services division for small and medium-sized businesses. "The WebAssured.com seal of assurance program gives our merchants a mechanism to instill confidence and turn browsers into buyers."
About WebAssured.com - Building Dot.Confidence
Based in Indianapolis, Indiana, WebAssured.com is the first entity to offer independent web site certification and free online dispute resolution service. WebAssured has been successfully increasing confidence in dot-com purchasing and helping e-commerce grow and thrive since 1995. WebAssured insures online purchases and offers money-back guarantees for purchases made at participating member sites. The company invites consumers who have had problems with any online purchase to fill out a free online complaint form at www.WebAssured.com. To date, this dispute resolution system has successfully resolved over 95% of complaints filed against member web sites, and 76% of complaints against non-members. WebAssured is dedicated to increasing consumer confidence in the Internet and to helping e-commerce grow and thrive through free-market forces rather than government regulation. WebAssured supports last month's efforts unveiled by the Electronic Commerce and Consumer Protection Group at the Federal Trade Commission Workshop on the Borderless Online Marketplace.
About Excite Business Applications
Excite Business Applications (EBA), part of Excite@Home's Business Solutions division, is a provider of e-commerce and hosting solutions for individuals, and small- to medium-sized businesses. EBA commerce services embrace the notion of "Build a store. Sell stuff. Simple." EBA offers an integrated e-commerce solution that includes a wizard driven, template-based store builder, shopping cart and cash register, an Internet ready merchant account, payment gateway, and Web traffic via Excite's shopping properties.
About Excite@Home
Excite@Home (Nasdaq: ATHM) is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other 'last-mile' connections and businesses high-speed commercial services. Excite@Home has over 30(1) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.
(1) Effective upon the closing of Excite Chello
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